The UK Government has published proposals for new legislation, part of which will help involve the cracking down on fake reviews. Firm action is promised against fake reviews as part of the Digital markets, Competition and Consumers Bill. This Act is likely to become law in 2024.

Everything Dinosaur customers can be assured that every review published on the website, every Google review and all the customer feedback posted by Feefo is absolutely genuine.

Our dedication to customer service and the way that we try to help and support customers is reflected in the considerable number of awards that Everything Dinosaur has won. For example, Everything Dinosaur has won the Feefo Platinum Trusted Service Award every year since this accolade’s inception.

Platinum Trusted Service Award
Everything Dinosaur has won the prestigious Feefo Platinum Trusted Service award ever year that it has been offered. Picture credit: Everything Dinosaur.

Chamber of Commerce Customer Service Award

Our local branch of the Chamber of Commerce recognised our dedication and customer service when Everything Dinosaur was the winner of the Excellence in Customer Service award.

Everything Dinosaur wins award for customer service.
Mike and Sue of Everything Dinosaur proudly show their certificate and trophy after winning the Excellence in Customer Service Award at the South Cheshire Chamber of Commerce Business Awards. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Cracking Down on Fake Reviews

The proposed UK Government legislation includes draft provisions making it illegal to:

  • Commission someone to write or submit a fake review.
  • Post consumer reviews without taking reasonable steps to check that they are genuine.
  • Offer or advertise to submit, commission or facilitate fake reviews.

As Everything Dinosaur has reported before, the company does receive unsolicited emails from individuals/organisations offering fake reviews and other dubious services.

To read a recent Everything Dinosaur blog post about one such approach: Everything Dinosaur – All Genuine Reviews.

The Bill, once it comes into force will give the UK Competition and Markets Authority (CMA) greater powers to take “swift and decisive action” against lawbreakers on behalf of UK consumers.

Feefo Takes the Lead

Feefo, the world-leading real customer review platform ensures that only verified buyers are asked to leave a review of your business. There are no fake reviews. Over 6,000 brands including Everything Dinosaur already benefit from Feefo’s services. They guarantee real feedback whilst providing genuine insight from real customers.

A spokesperson from Everything Dinosaur commented:

“We are grateful that Feefo is taking the lead. Fake reviews mislead customers and cause unfair competition. We welcome any legislation that helps to protect consumers.”

Everything Dinosaur acknowledges the assistance of a media release from Feefo in the compilation of this article.

Visit Everything Dinosaur’s website: Everything Dinosaur.

To view Feefo reviews about Everything Dinosaur’s products and customer service: Feefo Provides Customer Reviews About Everything Dinosaur.