Have you ever wondered what ChatGPT, Gemini or Perplexity actually say about you?  In the fast-moving online world rapidly becoming dominated by artificial intelligence (AI) companies are having to navigate a new digital environment.  For example, for us at Everything Dinosaur, our website’s position in search engine queries is increasingly influenced by concepts such as AI optimisation (AIO) and generative engine optimisation (GEO).  Two more acronyms that we have to get used to.  Interestingly, AI insights for Everything Dinosaur yield extremely positive results.

But what do they mean?

• AIO – AI Optimisation is our website structured in such a way so that AI agents can easily understand its content and navigate around it?
• GEO – Generative Engine Optimisation is our website designed to have content cited as a reference in generative AI results?

AI Insights for Everything Dinosaur

This is all rather confusing to someone who would rather be looking at dinosaur models all day.  However, our reputation for customer service and our dedication to our customers seems to be putting Everything Dinosaur into a favourable position when it comes to how AI views us and our business.

For example, we were recently invited by Yoast, a European based search engine optimisation company to take part in an exercise to reveal how AI agents viewed our brand.  Intrigued, we submitted some basic information about us and the team at Yoast set about checking how leading AI platforms view Everything Dinosaur. In turn, these platforms help populate search queries.

The examination reveals overwhelmingly positive AI insights for Everything Dinosaur. In the analysis we scored 100% for our brand sentiment.

A deep dive into how Artificial Intelligence (AI) perceives Everything Dinosaur reveals 100% positive sentiments towards Everything Dinosaur. Picture credit Yoast with additional annotation by Everything Dinosaur.

Picture credit: Yoast with additional notation by Everything Dinosaur

The image (above) shows the report into brand sentiment.  The AI platforms could not find any negative comments or sentiments expressed by Everything Dinosaur.

Reassuring for Customers

We might be living in an increasingly AI dominated world.  However, we remain true to our values.  For example, whilst we acknowledge the importance of making our websites AI friendly our priority remains keeping our sites easy to use for people.  As a company, we continue to receive high praise from customers.  We have thousands of Feefo and Google customer reviews.  New reviews are posted nearly every day.  Furthermore, we continue to retain a rating of “Exceptional”.

Sue from Everything Dinosaur pointing out that the Cheshire based business is rated as “Exceptional” for customer service by the independent rating company Feefo. Moreover, the company continues to receive 5-star customer reviews. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Sue from Everything Dinosaur commented:

“It is pleasing to note the brand sentiment results following a trawl through AI platforms.  However, we remain committed to helping our customers and supporting them.  Whilst we recognise the importance of AI, helping people is the core element of our business.  After all, we are model collectors too.”

The award-winning and highly praised Everything Dinosaur website: Dinosaur and Prehistoric Animal Models.

Recently, we reported an exciting milestone. Everything Dinosaur received six Google 5-star reviews in a single day. Moreover, we have hundreds of 5-star Google reviews.  However, with six reviews in a single day, we wanted to explore this further. Therefore, we asked Google’s AI Mode to analyse Everything Dinosaur customer reviews.

The results were both interesting and reassuring.

Everything Dinosaur customer reviews analysed by Google AI mode (March 2026). Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

To read about Everything Dinosaur achieving six, 5-star Google reviews: Six 5-star Google Reviews in a Single Day.

Everything Dinosaur Customer Reviews Demonstrate a Strong Reputation for Customer Service

According to Google AI Mode, Everything Dinosaur has built an exceptional reputation. The analysis highlighted a consistent one hundred percent 5-star review record, based on hundreds of reviews. Furthermore, the AI identified several key themes. First and foremost, customer service stands out. Reviews frequently describe the service as “stellar”, “fantastic” and “top notch”. In addition, many customers state that the team goes “above and beyond”.

This reflects our long-standing commitment to helping model collectors, educators, and enthusiasts.

Fast Shipping and Careful Packaging

Next, the AI pointed to shipping and packaging. Customers often praise the speed of delivery. Furthermore, they highlight the care taken when packing orders. This is especially important. After all, many of our products are delicate, museum-quality models. Therefore, careful handling remains essential.

As a result, positive feedback in this area is particularly pleasing.

Another key theme is scientific accuracy. Collectors appreciate our detailed product information. They also value the anatomical accuracy of our models.  We stock museum quality prehistoric animal figures. Importantly, this reflects our collaboration with palaeontologists and professional artists. We work hard to ensure each model is based on the latest research.

Consequently, it is rewarding to see this recognised in customer reviews.

Hundreds of independent Everything Dinosaur customer reviews are highlighted by the AI mode. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Genuine, Independent Reviews Build Trust

The AI summary also highlighted authenticity. Everything Dinosaur is committed to sharing only genuine customer feedback. We actively discourage fake or misleading reviews. In addition, we never rely on AI-generated testimonials. Trust is vital, and transparency remains at the heart of our business.  We work closely with the independent customer ratings company Feefo.  Everything Dinosaur has also received extremely positive reviews on the Trust Pilot platform.

Interestingly, Google AI Mode also referenced independent platforms. For example, Everything Dinosaur holds an “Excellent” rating on Trustpilot and Feefo regards the company as “Exceptional”.

Sue from Everything Dinosaur pointing out that the Cheshire based business is rated as “Exceptional” for customer service by the independent rating company Feefo. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

In addition, we were awarded the Feefo Platinum Trusted Service Award for 2026. This honour recognises consistent delivery of outstanding service. It has been won for five years in a row.

Everything Dinosaur, an award-winning company: Everything Dinosaur Reviews Acknowledged with Feefo Award.

Together, these independent ratings support the findings from the AI-generated summary.

Our View on AI

However, we remain cautious about artificial intelligence. While AI can summarise large amounts of data efficiently, it is not perfect. For instance, we continue to commission artists. These experts create scientifically accurate prehistoric animal illustrations for our free fact sheets. We believe human expertise remains essential in palaeontology.

That said, AI clearly has its uses. In this case, it provided a helpful overview of customer feedback trends.

In conclusion, the AI generated report confirms what a lot of our customers already know.  Sue and I often go “above and beyond”.  Everything Dinosaur customer reviews demonstrate reliability, quality and trust.

Most importantly, we thank all our customers for taking the time to leave feedback. Your support helps us improve and grow.

As always, we remain committed to delivering the very best experience possible.

Visit our award-winning and trusted Everything Dinosaur website: Prehistoric Animal Models and Dinosaur Toys.

At Everything Dinosaur, providing excellent customer service has always gone hand in hand with transparency and trust. We have been in business for over twenty years.  Throughout this time, we have championed genuine customer reviews.

Recent media coverage concerning online review platforms, including Feefo, has brought increased attention to how customer feedback is collected and displayed. As a company that has built its reputation upon honest customer interactions, we welcome any discussion that helps strengthen confidence in online reviews.

A Multi-Platform Approach to Customer Feedback

Everything Dinosaur does not rely upon a single source for customer reviews. Instead, we have developed a multi-platform approach that ensures transparency and consistency.

Our customer feedback includes:

• Independently verified reviews via Feefo.
• Thousands of reviews published directly on our website.
• Hundreds of 5-star reviews on Google.

Furthermore, hundreds of positive reviews about Everything Dinosaur can be found on forums, Reddit along with other social media platforms, and we even have Trust Pilot reviews, although we have not worked with Trust Pilot directly.

This approach allows customers to see a broad and balanced view of the customer service we provide.

Everything Dinosaur takes a multi-platform approach to generating customer reviews. As well as reviews posted up onto our own website, we use Feefo and have hundreds of 5-star reviews on Google.

The image above shows a recent notification from Google confirming a batch of five new 5-star reviews. This is typical of the feedback we regularly receive and highlights the consistency of our customer service.

Why Genuine Customer Reviews Matter

We believe that authentic reviews — whether positive or not so positive — are essential. They:

• Help us continually improve.
• Provide reassurance to new customers.
• Reflect real experiences from real people.
• Demonstrate how we communicate with customers.
• Develop trust.

Everything Dinosaur does not engage in artificial review generation or manipulation. Our reviews are earned through the service we provide.

Continuing to Build Trust

As conversations around online reviews evolve, Everything Dinosaur remains committed to honesty, transparency and delivering the highest level of customer service. Furthermore, we try to respond to all the reviews and comments that we receive.

We are extremely grateful to our customers for their continued support and for taking the time to share their experiences.

Visit our multi-awarding-winning and highly respected website: Dinosaur and Prehistoric Animal Models.

Everything Dinosaur is delighted to share some wonderful news. In just one day, the company received six new five-star Google reviews. This incredible achievement highlights our consistent dedication to customer service.  Our thanks to everyone who sends us feedback.

As a result, Everything Dinosaur now has a total of 429 Google reviews. Impressively, 428 of these are five-star ratings. The other review is a four-star rating. This outstanding feedback reflects the trust and support from customers worldwide.

Everything Dinosaur received six, five-star reviews in one day.

Five-star Google Reviews

Moreover, each review helps new customers feel confident when choosing Everything Dinosaur. Positive feedback also motivates us to keep improving every day. Therefore, these reviews are not just numbers, they truly matter. In addition, we are truly humbled to receive such wonderful feedback.

Mike from Everything Dinosaur commented:

“We are extremely grateful to our customers for taking the time to leave such kind reviews. Their support means a great deal to us.”

In addition, the team would like to thank everyone who has shared their experience on Google. Your feedback helps our business grow and continue doing what we love.

Finally, Everything Dinosaur remains committed to providing excellent service and high-quality products. With such amazing support, the future looks very bright indeed.

The award-winning Everything Dinosaur website: Dinosaur Toys and Prehistoric Animal Models.

Everything Dinosaur’s Platinum Trusted Service award is highlighted in the company’s latest email signature artwork.  This award recognises Everything Dinosaur’s excellent customer service.  The UK-based mail order company has won this Feefo award every year since its inception.  The new email signature replaces the artwork that celebrates the 2025 Platinum Trusted Service award.

A new email signature for Everything Dinosaur. Picture credit: Feefo.

Picture credit: Feefo

Everything Dinosaur’s Platinum Trusted Service award reassures customers.  It demonstrates the company’s commitment to service and customer care.

Mike from the award-winning company commented:

“It is important to update email signatures.  We tend to use a variety for our outgoing emails. However, it is always pleasing to be able to highlight an award that we have won.”

The multiple-award-winning Everything Dinosaur website: Dinosaur Toys and Prehistoric Animal Models.

Everything Dinosaur is delighted to announce national recognition for customer care. We have received the prestigious Platinum Trusted Service Award from Feefo. This award reflects consistently outstanding verified customer feedback. We will proudly display the certificate at the company’s offices.

The Feefo Platinum Trusted Service Award

Importantly, Platinum status recognises long-term excellence. It highlights businesses that maintain exceptional service standards year after year. Therefore, this achievement represents sustained dedication over a prolonged period of time.

Sue proudly showing off the Feefo Platinum Trusted Service Award certificate. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

In the photograph above, Sue proudly holds the official certificate. It symbolises the hard work behind every order we dispatch.

Sue from Everything Dinosaur commented:

“We are incredibly proud to receive this Platinum Trusted Service Award. This certificate represents the trust our customers place in us every single day. It means a great deal to Mike and myself.”

Crucially, the award is based solely on independently verified reviews. As a result, customers can shop with complete confidence.

We remain committed to expert advice, careful packing, and prompt delivery. Finally, we thank our customers worldwide. Your feedback made this achievement possible.

The multi-award-winning Everything Dinosaur website: Dinosaur and Prehistoric Animal Figures.

Team members are busy adding new Feefo customer service badges to the Everything Dinosaur website.  The UK-based mail order company has recently earned the Feefo Platinum Trusted Service Award.  This accolade can be displayed on the company’s website.

We can display our Platinum Trusted Service Award badge (2026) on our website and on our social media platforms. Picture credit: Feefo.

Picture credit: Feefo

Feefo Customer Service Reviews

Feefo is the world’s largest purchaser-verified feedback and insights platform. They work with over six thousand brands and help millions of customers buy with confidence every day. Feefo’s suite of tools, combined with their technical solutions expertise, enables clients to gain a deeper understanding of customer sentiment, behaviour and intent. This knowledge empowers them with insights into customer behaviour. As a result, better business decisions are made.

Companies that care about authenticity, accuracy and integrity work with Feefo to build a long-term relationship with genuine, authentic customer reviews.

Mike from Everything Dinosaur commented:

“Feefo customer service badges provide customers with reassurance.  In addition, they demonstrate our commitment to best practice.  We always try our best to help customers.”

Visit the multi-award-winning Everything Dinosaur website: Purchase Dinosaur and Prehistoric Animal Models.

Everything Dinosaur reviews have helped our company achieve a major milestone. We are delighted to announce that Everything Dinosaur has received the Feefo Platinum Trusted Service Award. This exclusive accolade recognises businesses that deliver outstanding customer experiences year after year.  This is the sixth year in a row we have won the prestigious Feefo Platinum Trusted Service Award.  Furthermore, we have been awarded this accolade every year since its inception.

Consistently excellent Everything Dinosaur reviews has led to the award from Feefo of the prestigious Platinum Trusted Service Award. Picture credit: Feefo.

Picture credit: Feefo

Top Marks for Everything Dinosaur Reviews

Feefo awards Platinum status only to companies that achieve the highest standards of customer service. This recognition reflects our ongoing commitment to excellent customer service. It also shows how much our customers value our expertise, reliability, and friendly support.

A blog post highlighting a typical Everything Dinosaur customer service review: Terrific Feedback from Feefo.

Feefo bases its awards on verified customer feedback. Therefore, Everything Dinosaur reviews provide a genuine and transparent insight into our service. In a digital world where reviews can be manipulated, Feefo’s verified system gives customers confidence and peace of mind.

As award winners we receive a set of digital and print assets that we can use in our marketing.  For example, we have a new Feefo badge to display on our website.

We can display our Platinum Trusted Service Award badge (2026) on our website and on our social media platforms. Picture credit: Feefo.

Picture credit: Feefo

A Wonderful Achievement

Mike, Co-owner of Everything Dinosaur, commented:

“Achieving the Platinum Trusted Service Award is a wonderful achievement for our team. Our customers consistently tell us how much they appreciate our service, and this award confirms that we are delivering on our promises.”

As we move into 2026, shoppers increasingly seek trusted, human-centric brands with good reputations. We strive to provide expert advice, fast dispatch, and exceptional customer care. This award highlights our dedication to building long-term customer relationships.

We would like to thank all our customers for their support and for sharing their feedback. Your reviews help us improve and continue delivering the best possible service to prehistoric animal fans worldwide.

The multi-award-winning Everything Dinosaur website: Dinosaur Models and Toys.

Everything Dinosaur has expanded its online presence with a brand-new home on Mastodon. Sue and Mike are excited to welcome collectors, dinosaur fans, and educators to this fast-growing social network. This platform offers a calmer and more community-focused space. As a result, it is ideal for sharing science, model news, and behind-the-scenes stories.  Follow Everything Dinosaur on Mastodon.

You can now follow the Everything Dinosaur official account here: Follow Everything Dinosaur on Mastodon.

The image below shows the official Everything Dinosaur Mastodon profile.

Everything Dinosaur’s homepage on the Mastodon platform. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Everything Dinosaur on Mastodon

On Mastodon, Everything Dinosaur will post updates about new figures, design work, model news and fossil discoveries. In addition, Sue and Mike will answer questions and join discussions with enthusiasts from around the world. This helps build stronger links with the global community of prehistoric animal model fans.

An ambition is to highlight the verified website link on Mastodon and our clear profile details. This makes it easy for followers to confirm they are connecting with the real account.

If you already use Mastodon, you can follow Everything Dinosaur today. If not, now is a great time to join. The platform is friendly and easy to use. More importantly, it puts people before algorithms. It is not owned and run by billionaires either. So, follow Everything Dinosaur on Mastodon.

The Everything Dinosaur shop: Prehistoric Animal and Dinosaur Models.

The Everything Dinosaur Evolution T. rex model EDE001 wishes all our customers, fans and followers a very happy New Year.  Sue and I are looking forward to sharing our 2026 adventures with you all.

Wishing all our customers, social media followers and fans a very happy New Year. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

It has been an exceptionally busy 2025.  Sue and I appreciate your support, and we look forward to another busy year.  We worked throughout most of the festive period, once again supporting our customers. Moreover, we have been busy planning for 2026, there’s lots to do.

On behalf of Sue and myself, we wish you a very healthy, happy, peaceful and prosperous 2026.

The multi-award-winning Everything Dinosaur website: Dinosaur and Prehistoric Animal Figures.