Have you ever wondered what ChatGPT, Gemini or Perplexity actually say about you?  In the fast-moving online world rapidly becoming dominated by artificial intelligence (AI) companies are having to navigate a new digital environment.  For example, for us at Everything Dinosaur, our website’s position in search engine queries is increasingly influenced by concepts such as AI optimisation (AIO) and generative engine optimisation (GEO).  Two more acronyms that we have to get used to.  Interestingly, AI insights for Everything Dinosaur yield extremely positive results.

But what do they mean?

  • AIO – AI Optimisation is our website structured in such a way so that AI agents can easily understand its content and navigate around it?
  • GEO – Generative Engine Optimisation is our website designed to have content cited as a reference in generative AI results?

AI Insights for Everything Dinosaur

This is all rather confusing to someone who would rather be looking at dinosaur models all day.  However, our reputation for customer service and our dedication to our customers seems to be putting Everything Dinosaur into a favourable position when it comes to how AI views us and our business.

For example, we were recently invited by Yoast, a European based search engine optimisation company to take part in an exercise to reveal how AI agents viewed our brand.  Intrigued, we submitted some basic information about us and the team at Yoast set about checking how leading AI platforms view Everything Dinosaur. In turn, these platforms help populate search queries.

The examination reveals overwhelmingly positive AI insights for Everything Dinosaur. In the analysis we scored 100% for our brand sentiment.

AI insights for Everything Dinosaur. Positive sentiments for the UK-based company.

A deep dive into how Artificial Intelligence (AI) perceives Everything Dinosaur reveals 100% positive sentiments towards Everything Dinosaur. Picture credit Yoast with additional annotation by Everything Dinosaur.

Picture credit: Yoast with additional notation by Everything Dinosaur

The image (above) shows the report into brand sentiment.  The AI platforms could not find any negative comments or sentiments expressed by Everything Dinosaur.

Reassuring for Customers

We might be living in an increasingly AI dominated world.  However, we remain true to our values.  For example, whilst we acknowledge the importance of making our websites AI friendly our priority remains keeping our sites easy to use for people.  As a company, we continue to receive high praise from customers.  We have thousands of Feefo and Google customer reviews.  New reviews are posted nearly every day.  Furthermore, we continue to retain a rating of “Exceptional”.

Sue from Everything Dinosaur pointing out that the Cheshire based business is rated as "Exceptional" for customer service by the independent rating company Feefo.

Sue from Everything Dinosaur pointing out that the Cheshire based business is rated as “Exceptional” for customer service by the independent rating company Feefo. Moreover, the company continues to receive 5-star customer reviews. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Sue from Everything Dinosaur commented:

“It is pleasing to note the brand sentiment results following a trawl through AI platforms.  However, we remain committed to helping our customers and supporting them.  Whilst we recognise the importance of AI, helping people is the core element of our business.  After all, we are model collectors too.”

The award-winning and highly praised Everything Dinosaur website: Dinosaur and Prehistoric Animal Models.