How Did Everything Dinosaur Get On in 2014?
Everything Dinosaur team members made predictions about what our social media performance might be over 2014. This formed part of a larger project that involved staff trying to forecast the news stories and articles that we would feature on this blog site over the year. With so much emphasis being placed on customer interactions, two-way communication and such like, social media platforms are more important than ever before.
We at Everything Dinosaur, remain committed to being open and honest with all our customers, we try to help and assist where we can. Our team members do their best to respond to every customer query, enquiries and questions sent into us about prehistoric animals.
“Tyrannosaurus Sue” set some targets regarding our social media work and exposure, these were reviewed periodically over the last twelve months (June and September). We shall provide a sort of “end of year report”, an update on what we did and what we achieved.
To read the last update on Everything Dinosaur’s social media work (September 2014): Everything Dinosaur on Social Media.
Everything Dinosaur on Facebook
This time last year, we set a target of 1,200 “likes”, this kept being revised upwards as we continued to post up pictures, snippets from news stories, updates, previews of new models and such like. In September, we set a new target of 1,380 likes before the end of December 2014. We thought this was quite ambitious but by the end of the year we had achieved over 1,500. A very big thank you to everyone who supported our Facebook page.
You can help us, by visiting Everything Dinosaur on Facebook (click the Facebook logo below) and “like” the Everything Dinosaur page.
Everything Dinosaur on Facebook
By September we had “tweeted” 1,670 times, but could we reach our target of 2,000 tweets before the year came to a close? The answer was yes, just, with our 2,000th tweet being posted up in late December. Currently, we have 371 followers on our Twitter feed and we are following a total of 346. We shall see what targets are set for 2015 shortly.
The Everything Dinosaur Blog (this site)
It was an ambitious target, to continue to post up articles, averaging one a day over the whole year. If we achieved this level of posting, then, we would have over 2,800 articles and features on line. By June, some 151 new articles had been added and by December 31st the blog site contained a grand total of 2,854 published news stories and features. If we continue to work at this rate, sometime over the next one hundred and forty days or thereabouts we will hit the landmark of a 3,000th article on line.
Our initial target to have 3,000 pins was soon overtaken, in fact the target of 3,000 pins posted was achieved in May. In June, we set an additional target, to get to 4,000, this too was passed and in September we set a new mark of 5,200 by the end of the year. To our surprise, our enthusiastic pinning led to a total of 5,300 pins by the end of 2014. We are following 495 other “pinners” and we have 731 “pinners” following us. Another target, not simply met but smashed. We now have a total of 31 boards.
We would not regard ourselves as the next Cecil B. DeMille, our videos and video reviews are not of Jurassic World quality but they have proved popular once again this year. Back in January 2014, we stated that we wanted to make more videos and to achieve over 800,000 views. Our video output may not have been prolific, but by June we had added another fourteen and our viewing figures were already approaching the target amount. We set a new target of 900,000 video views and sure enough in early December we surpassed this mark. We will go over the 1,000,000 views mark in the next few weeks, we are so honoured and we thank everyone for watching our videos.
So all in all, not a bad effort, we have surprised ourselves with what we have achieved. We will have to see how we get on this year (2015).
To visit Everything Dinosaur’s website: Everything Dinosaur.