We made the Everything Dinosaur Evolution logo in our website header more visible. We changed it from gold to white.  Both these colours are within the Everything Dinosaur Evolution brand identity guide.  However, a white logo on a dark green background is easier to see.  The gold logo in the header was not clear.  The contrast between its colour and the background was not big enough. The change makes the Evolution logo more visible.

The Everything Dinosaur Evolution logo becomes more visible. The original logo in the “palaeo gold” colouration did not stand out against the dark green background. The original layout can be seen in this image. For visitors with sight issues, the logo did not stand out against the dark background. It was not visible enough. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Mike and Sue have changed the logo colour to improve site visibility and accessibility.

Making the Everything Dinosaur Evolution Logo More Visible

Replacing the gold logo with a white one improves accessibility.  Therefore, visitors with impaired vision can recognise it faster and navigate with confidence. High contrast helps everyone. Moreover, white on dark backgrounds reduces eye strain and confusion. Consequently, users locate key actions sooner and feel more comfortable and in control. Accessibility is not only about compliance. Importantly, it improves brand clarity and trust. Furthermore, clear icons shorten journeys and increase on-site engagement.

The social media buttons in the header of the Everything Dinosaur website have been changed. The Everything Dinosaur Evolution button is now in white. This makes the icon more visible. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Commenting on this change, Mike stated:

“It might only be a small step, but we want to make our site more accessible.  We recognise we have a long way to go, but we have made changes to improve the contrast between a logo and the background.  The Everything Dinosaur Evolution icon is more visible in the header section. Please review your own header if you have a website. If contrast is weak, brighten it. This will make a difference for those in the community who have impaired vision.”

Visit the award-winning and more accessible Everything Dinosaur website: Dinosaur Models and Toys.