Participating in a digital training programme tailored to the needs of small businesses has helped Everything Dinosaur learn more about the use of AI.  Team members have been working with Digital Cheshire and learning about some of the ways in which Artificial Intelligence (AI) can help small companies.  It’s not all one way.  For example, Sue agreed to be a speaker and panel member at a recent training seminar.  It’s one of the ways that we try to help other businesses.  In addition, we provided an article detailing the support to businesses provided by Digital Cheshire and their partners.  The article has been posted up on Digital Cheshire’s website.

Why Does Digital Training Matter?

It is important for small businesses to develop the appropriate skills.  For example, learning how digital marketing can help them expand and attract new customers.  Furthermore, social media can be used to connect with and inform both customers and potential customers.  It is also important to have an optimised and fully functioning website.  The Everything Dinosaur website is safe and secure.  Moreover, it has been optimised to support customers who access it via a mobile phone as well as other devices.

Having a fully optimised and secure website is exceptionally important. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Meeting and networking with other business owners also helps.  Delegates at the training courses can pick up tips and receive advice.  Participants can learn from each other’s experiences.  For example, Mike from Everything Dinosaur has been mentoring several local businesses as part of an initiative entitled “The Board That You Cannot Afford”.

How Have Businesses Changed Since the Training

Real, tangible developments have been delivered.  We have heard how the effective use of social media has helped small firms.  Updates to the websites have led to improvements in mobile responsiveness and an enhanced user experience.  In addition, more companies are feeling confident about using AI, and delegates have been able to expand their networks.

We try to encourage people to learn new skills.  To invest in themselves and their teams.  Developing new skills and embracing change is vital in competitive, ever-changing environments.

Hopefully, the advice that Sue and Mike have provided has helped.  Furthermore, Sue’s participation on an advisory panel and speaking at events has helped to encourage other would-be entrepreneurs.

The Everything Dinosaur website: Everything Dinosaur.