On-line businesses have to evolve constantly.  Keeping abreast of the latest developments and ensuring the website is optimised is essential, especially in a niche market like dinosaur models. At Everything Dinosaur, we recognise the need to ensure our website is as user-friendly as we can make it.  As the behaviour of browsers and visitors change we want our site: Dinosaur Models and Toys to remain helpful and informative.

The company is committed to continuous learning.  Fortunately, team member Mike has been able to participate in some training courses organised by Digital Cheshire.  This organisation provides business support programmes to help local firms achieve more in the ever-increasing digital world.  Moreover, Digital Cheshire help communities to access ultrafast broadband.  Access to super-fast broadband is vital, especially when it comes to shopping on-line.

Mike from Everything Dinosaur has recently taken part in workshops organised by Digital Cheshire.  A better website means happier customers. This translates in more purchases of dinosaur models. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Dinosaur Models and Digital Training

Having participated in the training, Digital Cheshire requested some feedback on the workshops and training programme. Mike was asked to contribute an article to Digital Cheshire’s blog outlining how the training programme has helped the business.

Digital Cheshire requested an article covering the following:

• An introduction to the business.
• Why is digital important to your business?
• What you then learnt during your time with Digital Cheshire?
• Since attending the masterclasses what are you doing differently?

Mike from Everything Dinosaur updating website information and checking product details. For this company working in a niche market, it is important to make sure the website is optimised and updated. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

About Everything Dinosaur

The first part of the article, introducing Everything Dinosaur was the easiest.

Everything Dinosaur is an on-line retailing that specialises in the sale of museum quality dinosaur and prehistoric animal models. Formed in 2005 the company has built up a world-wide customer base in what is a niche market, supplying dinosaur fans and model collectors.

As an on-line retailer digital marketing is extremely important.  We are extremely active on social media (as our many of our customers), it is important for us to understand this dynamic sector.  For example, thanks to the training offered by Digital Cheshire, we have become better informed about the impact of AI.

Mike from Everything Dinosaur stated:

“By investing in digital training, we ensure Everything Dinosaur is equipped with the latest strategies to enhance our on-line presence.  We have always had a busy social media presence.  However, by learning new skills and updating our knowledge we can attract more customers, and ultimately foster a deeper passion for dinosaurs among enthusiasts of all ages.”

Contact Everything Dinosaur to learn more about this award-winning company: Email Everything Dinosaur.