A team member from Everything Dinosaur was invited to address final year digital marketing students at Manchester Metropolitan University. Mike of Everything Dinosaur had received some training from the University, taking part in a “Developing Innovation” programme. As a result of his connections to the University he was invited to present to the digital marketing students. The students are looking at Everything Dinosaur’s digital footprint and Google Analytics as part of their course. The aim is to provide them with a real business to study.

Everything Dinosaur team member Mike got asked lots of questions by the digital marketing students.
Everything Dinosaur team member Mike got asked lots of questions by the digital marketing students. Picture credit: Alexandra Severn (MMU).

Everything Dinosaur Fielding Questions

Working with their teacher, Alexandra Severn (Senior Lecturer in Digital Marketing Communications and Programme Leader), the students had compiled an extensive list of questions. The questions ranged from asking about our website, customer profiling and social media activities to enquiring about our favourite fossils. Fortunately, a fossil had been brought along. It is not very often a Woolly Rhinoceros dorsal vertebra takes part in a business school lecture.

One student asked:

“What was our favourite dinosaur?”

Ryan enquired:

“How sustainable is your operation? Do you consider the environmental impact at each stage of your operation?”

Amin wanted to know how the dinosaur models are made and are they made in a safe environment?

We hope the answers we provided were informative and helped the students to gain a better understanding of the business world. It was also a pleasure to be able to discuss some of the ways in which Everything Dinosaur has reduced its carbon footprint. In addition, our use of recycled cardboard and the replacement of compostable starch chips rather than using foam were highlighted.

Everything Dinosaur team member addresses students at Manchester Metropolitan University.
Mike of Everything Dinosaur addressing the final year digital marketing students at Manchester Metropolitan University. Picture credit: Alexandra Severn (MMU).

Commenting on the experience, Mike stated:

“It is nice to be able to give something back to the next generation. They had compiled a challenging set of questions, and I did my best to answer them all. It was a pretty intense session, but I got the chance to talk to some of the students afterwards and they wanted to have their photograph taken with the Woolly Rhino fossil.”

Visit the award-winning and user-friendly Everything Dinosaur website: Everything Dinosaur.