When updating our website, it is important to keep the focus on our core business of dinosaur toys and models.  However, we think it is also important for customers to learn a little more about the people behind Everything Dinosaur.  It is time to examine and re-write the “About Us” page on our website.

The “About Us” page provides an introduction to the business and its values. It allows a company to highlight key moments in its history and development. Furthermore, it can provide information on company values and introduce the people who work in the organisation. After all, people do business with people, and we believe that it is essential to build trust and credibility with our audience.

The “About Us” Page on a Website

A well-crafted “About Us” page can demonstrate our passion for dinosaur toys and prehistoric animal models. It can provide visitors with a better understanding of who we are and what we do. Moreover, a carefully constructed “About Us” page can foster a sense of connection and transparency, which can lead to increased audience engagement.

Sharing a passion for dinosaur toys – Sue and Mike from Everything Dinosaur.  Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

At Everything Dinosaur, we believe that the importance of the “About Us” section should not be overlooked.

To view the Everything Dinosaur About Us page: About Everything Dinosaur.

It’s Not Just Dinosaur Toys and Models

The Everything Dinosaur website focuses on dinosaur toys and models.  However, it also provides customers with a window to view the company has a whole.  The “About Us” segment explains a little more “about us”.  It is an opportunity to build trust and to demonstrate our expertise in the supply of prehistoric animal figures.

This part of our website provides a location for the company overview and to state our core values. Furthermore, it is an ideal location to introduce team members. Industry awards, milestones and achievements can also be highlighted. Importantly, it is an ideal place to list contact details.

Details such as:

• Physical address.
• Telephone number(s).
• Email address.
• Confirmation of website address.

The aim should be to make it as easy as possible for customers to be able to contact you.

Don’t Forget the Images

Adding relevant, properly sized images can complement the text on the page.  It is important to use high-quality images, ones that are relevant and also optimised for site loading speed.  We have just added new images to our “About Us” page.  These images help to bring this part of our website to life and encourage engagement.

The Everything Dinosaur website: Dinosaur Toys, Models and Gifts.