A Review of Everything Dinosaur’s Social Media Targets for 2015

Time for a quick update on Everything Dinosaur’s performance on social media over the last twelve months or so.  First, a big thank you to all our Twitter feed followers, Facebook fans, Pinterest pinners, Youtube channel subscribers we appreciate you all.

A Big Iguanodon “Thumbs Up” to All Everything Dinosaur’s Social Media Fans

Praise from a dinosaur!

Praise from a dinosaur!

Picture credit: Everything Dinosaur

She who must be obeyed “Tyrannosaurus Sue” set targets for “likes” on Facebook, followers on Twitter, pins on Pinterest and such like for 2015.  Let’s take a look to see how we did.

Social Media Targets

  •  Everything Dinosaur’s School Website (Dinosaurs for Schools) – blog posts and the number of free downloads available

Since this website went live in August 2014, we have been able to help many hundreds of teachers and thousands of school children.  This website provides free downloads, teaching resources, school lesson plans, activity ideas and so much more.  In 2014, we posted up sixty-seven articles on the teaching blog, featuring new dinosaur discoveries and about how to teach about fossils and prehistoric animals in school.

In 2015, we added a further ninety-three articles, not a bad effort considering it was a record year for dinosaur workshops and school visits.  However, our target was to add an extra 125 articles (total by the year end to be 192 school blog posts).

To learn about Everything Dinosaur’s website and our help with teaching work and support for home educators: Contact Everything Dinosaur.

  1. In terms of blog articles posted up we achieved 74% of our intended target (93 articles posted against a target of 125)
  2. We set out to add a further 10 free downloads for teachers in 2015, we got 9 put up so that’s a 90% of target achieved as far as we are concerned.

Progress on Facebook

  •  Facebook and Everything Dinosaur

Team members enjoy seeing all the dinosaur themed Facebook posts and we have had a busy year with our own Facebook exploits.  At the end of 2014 we had 1,581 Facebook likes and we set a target of 2,000 for 2015.

The Facebook “likes” target has been well and truly beaten with 1,000 new “likes” added to our page over the last twelve months.  A huge thank you to everyone who supported Everything Dinosaur on Facebook last year – we are genuinely humbled.   In 2014 we had about 175 friends on Facebook, at the end of 2015 we had 479 friends, that’s a very big increase.  We believe that Facebook “likes” have to be earned and not purchased, we shall continue to work hard to earn every appreciative “like” and every “friend” that we receive.

Reviewing our Targets


  1. Increase “likes” to “2,000” by the end of 2015 – achieved we have over 2,580 “likes” in total
  2. Increase the number of friends we have on Facebook to 400 by the end of the year – achieved we have 479 friends
  3. Run at least three competitions and free giveaways to show our gratitude to our Facebook fans (just like we did last year) – achieved we gave away lots of super dinosaur themed prizes too.
We believe customer service is the key to getting "likes".

Target for 2015 was 2,000 earned “likes”.

Feel free to “like” our page by clicking on the Facebook logo – that would be brilliant!!

Twitter and Youtube

  • Twitter

By the end of 2015 Everything Dinosaur had “tweeted” some 3,440 times, the “tweet target” for 2015 was 3,200 so we have exceeded this target and in terms of the number of people following us we wanted to get over 500 followers, by December 31st we had 676 followers.  We are not following quite as many other Twitter feeds as we thought we would, but in this instance it is probably a case of quality not quantity.

  • Youtube

As we end this year our Youtube channel: Everything Dinosaur on Youtube has 105 videos posted up, this is a few less than we anticipated after we did not get all the videos made that we wanted to.   However, we are still really impressed with the number of channel views which now stands at over a million (thanks to everyone).


Subscriber numbers stand at 1,532, up from 1,200 in the previous year which is also very impressive for us, although we did have a 2015 target of 1,750 subscribers.  We are confident that if we post up more videos we will get more subscribers, especially if we maintain our focus on prehistoric animal model and replica reviews.

Visit Everything Dinosaur’s Youtube Channel

Click on the banner to visit Everything Dinosaur's Youtube channel.

Click on the banner to visit Everything Dinosaur’s Youtube channel.

Picture credit: Everything Dinosaur

What About Pinterest?

  • Pinterest

Everything Dinosaur has “smart pins” and our entire product range is slowly and surely being added to our pinterest presence, along with new boards such as “Jurassic World” and Crystal Palace dinosaurs.  Here is how we fared against our 2015 targets.

  1. Target for 2015 8,500 pins – actual pins 10,200
  2. Target for 2015 1,050 followers – actual followers 1,300
  3. Target 600 following – actual number for the end of the year is 486 (like Twitter we suspect it is a question of quality not quantity).

To visit our Pinterest pages, simply click on the Pin It logo below:

Click to visit Everything Dinosaur's Pinterest pages.

Click to visit Everything Dinosaur’s Pinterest pages.

That’s about all for social media targets, Everything Dinosaur team members are confident that “she who must be obeyed”, Tyrannosaurus Sue will be setting some targets for 2016, but one other point to note is that our website: Everything Dinosaur had 1,398 customer reviews posted up on it by the end of last year (indeed, we have now reached 1,400).  A really big thank you to all our reviewers and everyone who has posted a comment up on our website.

The Everything Dinosaur Blog (This Site)

Since we began this blog back in May 2007, we have tried to post up an article every single day, aiming for a total of at least 365 articles and stories per year.  On May 23rd 2015 we posted up our 3,000th article, that’s quite a milestone!

In May Everything Dinosaur Celebrated the 3,000th Blog Article

Celebrating our 3,000th blog post.

Celebrating our 3,000th blog post.

Picture credit: Everything Dinosaur

We had calculated that by December 31st 2015 we would have 3,221 articles posted up, in fact, we ended the year on 3,225.  We are a long way off our 4,000th article, that should come some time in the first few months of 2018, however, we should comfortably pass the 3,500 landmark this year.

A Very Big Thank You from Everything Dinosaur

Thank you from Everything Dinosaur.

Thank you from Everything Dinosaur.

Picture credit: Everything Dinosaur

Visit Everything Dinosaur’s website: Everything Dinosaur.