With on-line sales, customers can feel removed from the sellers. In this fast-paced digital world, placing an order on a website is extremely convenient, but do you know the people behind the dotcom address? At Everything Dinosaur, we believe in being open and honest with our customers. We have always encouraged dialogue, and our customers have got to know us (Sue and Mike).

For us, it’s about being authentic and true to ourselves.  Authenticity is essential in the on-line world. When a person allows their true self to shine through, they create a genuine connection with customers.  Recently, we were asked to make a video about some training that had been undertaken.  We were happy to oblige.  However, inevitably we made some mistakes during the filming process.  Rather than banish these errors to the editing suite dump bin forever, Sue and I thought we would share them with you.

We will post up on our blog and our social media platforms a bloopers reel!

Sue and Mike from Everything Dinosaur will feature in a short bloopers reel on their social media pages. The video will highlight some of the outtakes from a recent video shoot. Picture credit: Everything Dinosaur.

Picture credit: Everything Dinosaur

Authentic Everything Dinosaur

People appreciate transparency and are drawn to relatable personalities. Sharing moments of imperfection, like bloopers from filming, showcases your human side and makes your brand more approachable.  Being yourself fosters loyalty and trust.  Customers like to feel they are dealing with real people, rather than a faceless business entity.  Building connections leads to stronger relationships with customers.

To read our earlier blog post about the training and to see the video discussing the training courses: Everything Dinosaur Customer Service and Training.

Additionally, showcasing humour and authenticity can differentiate the company’s brand in a crowded marketplace.

Our bloopers reel will be posted up on Friday (13th September), we are not superstitious, we have no worries about posting on this date.

So, when you embrace your quirks and share those light-hearted moments, you not only entertain but also strengthen your business identity.

Remember, it’s the genuine connections that often turn customers into lifelong supporters.

Look out for our bloopers reel this Friday!

Visit the award-winning Everything Dinosaur website: Dinosaur Toys.